Marketing and Woolworth

What you have to do For this assignment, you are required to: Research into an organisation that you are familiar with Collect relevant information for use in completing the tasks of this assignment To perform the tasks satisfactorily, you need to conduct extensive secondary research using search engines, the useful websites in the Appendix of OTEN learning resources and any other relevant sources of information. This assignment continues from Assignment 1. You may need to refer to Assignment 1 to complete the following four tasks.Suggested response length: 8-10 pages Tasks Task 1 (25 marks) Describe the implementation of a recent marketing program or a marketing plan of the organisation. You are required to describe broad and specific action programs (what, when, who and how) with reference to the marketing mix elements. Woolworth is a retail primary activity in supermarket and has a portfolio business which is similar to wesfarmers, like BIGW, petrol and liquor stores bonds, it is a big huge range of consumer favourite brands.It is a big competition industry and need a cost leadership implementation plan for the company to success and achieve their mission and goals. in Sydney . Woolworth company has the board ,of directors act in behalf of share holders in supervising. And managing is to planning and managing a good plan for marketing to be always the company to be a fresh food people. the implementation plan for Woolworth is to focus on some areas in company like water , sourcing, packaging, waste and green stores plus challenges and opportunities to way forward including our target . he measurement of our environmental by rhe mission from farm to market , from market to distribution centre, from distribution to store from store to home . the sustainability strategy for Woolworth to give the importance issue to the business feedback reciving from stakeholders . woolworth commitments, policies and performance details on our corporate responsibility in Woolwo rth website. This strategy will help to make environment issues with the work that Woolworth mangemnt are already doing around the economic and social impact for the company . Working group to develop Woolworth strategy to energy and green house . sustainable transport targets ,waste, packaging and water. The groups come from all different places of the business to establish the implication and practical consideration behid the commitments and targets * http://www. woolworthslimited. com. au/icms_docs/130514_Doing_the_Right_Thing. pd Rom Marketplace, Shareholders, government suppliers, customers Workplace Employee Environment CO, energy, water, waste, resources, biodiversity To create a trade mark (brand, logo, etc. , and have it registered (protection of Intellectual property rights www. ipaustralia. gov. au) > product/brand manager > Consultation with company lawyers, external consultants and major stakeholders (if need be) > Registration on/before end of September. 2. The product should be available for despatch to retailers by the end of December * Product : Woolworth has a modern organization focus on marketing efforts on their customers to give the consumer a health and fresh brand to use on their good brand , Woolworth management has a new product call whatMacro Wholefoods it is a market brand organic for almonds and semolina and walnuts ec†¦ macro organic the new range of products has a gluten free and that is very safety and healthy for any family in health issues . who Woolworth manager proud to bring macro wholefoods in market. Woolworth is a big local business employer of more than 192,000 people and committed their own suppliers , producers and manufactures. there is board of directors in Woolworth this board role is to represent and serve interests of shareholders by overseeing and assess value and quality of the company .Management board to take responsibility and right decisions across the company brand . what to buy what to brand is good for marketing in Woolworth companies . how Woolworth limited managers are best Australian organised and trusted for the good brand and fresh brand by with constantly checking if suite to consumer what is need to be in market how the quality should be and any effects for this kind brand what the effect should be a date on packaging when should be eating and when is ending date . packaging to be safety and good looking plus easy to use . very product should registered a trade mark for any new brand in market paid the fees for new brand and application to go through to completed . the consultation for the brand company will check if this new macro product will suit Woolworth production system . it is an enough f program for this macro product against any competition funding available to develop new macro product . ( peter mix page 259 ) when the product application start in 4/2/2009 and should be end it three month later around 4/5/2009 has to be ready for pricing and prepare to be in market .Determine and finalise the price list for retailers > marketing manager > based on info from sales people + industry info from MKIS, relevant macro-environmental Factors > price list ready for retailers on/before October 2. Determine pricing strategies > marketing manager > feedback from salespeople + Nature of product, marketing objectives, etc. > by the end of August Pricing : pricing is very important elements in marketing mix or any new product in market price should be clear to customer and also match the quality of the product . arketing manager for Woolworth will determine the price of the product by the cost and company position in market and what level of competition in market for this product . there is many competitors in pricing by auction markets there is many sellers to buy the product through the websites from different company . there is a costs , positioning and competition in each market that is why manager in Woolworth should depending in how and where mar ket the product price and what value . And understanding the customers and consumers better, to improving product according to their needs. t html http://www. woolworths. com. au/wps/wcm/connect/Website/Woolworths/Our+Brands/Macro Determine distribution strategies (selective, intensive, etc. ) > marketing manager + marketing/sales team > based on market coverage, competition, cost of distribution, etc. > on/before 30 September 2. Determine channel management strategies > marketing director > in consultation with marketing/sales people, relevant stakeholders, etc. gt; on/before 30 September http://www. woolworths. com. au/wps/wcm/connect/website/woolworths/abou What will be carried out? Woolworth called fresh food people has a good low prices for food and grocery all family need it in store , includes vegetable , meats , groceries items and packaged, liquor in different brand , petrol, general merchandise plus home improvement and hotels http://www. woolworthslimited. com. au/page/Wh o_We_Are/Our_Brands/ Who is responsible?Woolworth company has the board ,of directors act in behalf of share holders in supervising. Company supervising and managing is to planning plus managing a good plan for marketing * . there is board of directors in Woolworth this board role is to represent and serve interests of shareholders by overseeing and assess value and quality of the company . * Management board to take responsibility and right decisions across the company brand . what to buy what to brand is good for marketing in Woolworth companys .How it is done: Woolworth is a big local business employer of more than 192,000 people and committed their own business of many thousands local farmers, producers and manufactures. When it should complete: Promotion: 1. Salespeople to call on all retailers and secure orders for production > sales manager/sales people > develop a customer call plan that covers all sales territories + info from MKIS, etc. > before November 2. Develop a adver tising media schedule > advertising/marketing manager > based on ad budget, types of media options, etc. gt; by the end of November People: Physical process: Physical evidence: 4Ps or 7P depending on the nature of the products or services Task 2 (25 marks) Identify and describe two sales forecasting techniques that could be used by the organisation or in the industry. You can use two of the following sales forecasting techniques: Market build-up method Survey of buyers' intentions Composite of sales force opinions Expert opinion Delphi method Regression analysis or any appropriate techniques. Critically evaluate the two sales forecasting techniques.Task 3 (20 marks) Identify and describe four financial ratios used for measuring and monitoring the performance of the marketing program or the marketing plan of the organisation. Relate your discussion to any relevant marketing mix elements. Task 4 (30 marks) Describe five evaluation and monitoring control methods for the marketing progr am or the marketing plan of the organisation. You need to demonstrate your skills and knowledge of marketing metrics, financial metrics and benchmarking industry best practices based on reliable sources of secondary information.