Sports Influence On Psychology Of People Media Essay

Sports Influence On Psychology Of People Media Essay For many years, sports have been valued by many societies in the world. Many people continue to indulge in various sports today either singularly or as a part of a team. Sports have always influenced the history of a nation as well as the psychology of the people in that nation, playing both constructive roles as well as damaging roles. Many people may think that sports are all about winning or losing, however sports is deeply engraved in people psyches and to some it dates back to when they were young and hence it is bound up in many people geographic and social identities. It is through sports that some people have been able to indulge themselves in vicarious achievements and euphoric collective experiences. Many studies have shown that there is a lot of emotion when people try to win for their team or for themselves which in return affect their psychology as well as that of their fans. This paper therefore, analyzes the psychological influence of sports to citizens of United Kingd om. The formation of a nations identity is dependent on the various social activities of its citizens including the social practice of sports. This is because many people like discussing about sports events as they go along with their daily activities both at the workplace and at their home. Studies have shown that there is so much influence on the workers performance based on the performance of their favorite team. It has been found out that there is a lot of impact of sporting failure and success on the UK workplace. Many people get psychologically affected when their team win or loses. It has also been found out that the conversation regarding sports that people have in their workplaces can have a positive impact in boosting their morale as well as improving their productivity and motivation. This means that sports in general shapes the lives of many citizens in UK. Also, people usually construct various perspectives and meaning while watching sports event which greatly influence thei r social belief, self concept and most certainly their nations identity. That is, key social practices including sports and the related events will be discussed and recounted in compelling ways by a large group of people through various mediums from media forms to everyday conversations, leading to the formation of certain ideas in their minds, which in turn leads to the formation of social beliefs and thereby nations identity (Encyclopaedia Britannica). Studies have found that a nations identity is governed by the memories and stories that people hold in common and certainly sports is one of them. This can also be proved by the fact that sports impact goes beyond the day to day social environment. For example Englands win in the 1996 World Cup affected both the economy and the politics of the region. It is during this time that Harold Wilson claimed his victory which was largely attributed to the teams performance and the wave of euphoria and goodwill that the citizens had due to t he team victory. Equating sports or sports teams to a nation as well as its identity, thereby peoples psychology as well as social practices began in 1908, with the launch of the Olympics as a pan-national event, with the entry of many countries and their official patronage. The twelve-year old Olympic Games had informally taken on the role of a multinational sporting event at which nations represented themselves with their best athletes (Smith and Porter 2004). With many countries participating in that Olympics, media coverage and importantly political patronage certainly built the discourse, that nations will normally represent themselves through their sportspeople in various events such as the Olympics. When nations are represented by sportspersons, the activities of the sportspersons on and off the field will in turn form or change or reinforce or even challenge the psychology of those nations, and ultimately their social practices and nations identity since many people like to be associated with a particular team or a sports person. In the society today many young people like identifying themselves with some sports people which greatly influence their personality which is very vital in determining a nations identity. This trend has sometimes led to violence in sports especially when people (fans) identifying themselves with a particular sport lose a match. In many sports fans are full of emotions as they try to win for their team. These high emotions are catalyst to sports violence. More often than not you will find angry fans screaming and yelling to the coaches when they fill that he is letting down their team. Many riots have also been experienced when a team loses an important match. These riots are characterized by fighting among players, dumpsters, mobs overturning cars and many other bad behaviors. The reason for this is due to the psychological attachments that exist between people of a nation and sports. Through identifying with a certain group individuals are abl e to improve and maintain their self esteem (Balisunset, 2009). As a result, sports acts as a powerful source of identification through which people identify themselves with a team or an individual in a team and hence become heavily invested in the results of a given competition. This means that people are affected psychologically when their team loses leading to frustrations. These frustrations lead to anger and the only outlet to his anger is through violence (Murphy, 2005). Many people may think that sports violence is just a simple matter but in some cases it reflects the violence that happens in the society and that is why violence mainly occurs when a crowd is made of a heterogeneous mix. This means that the fans may be using spot violence as a scapegoat to their society dissatisfaction. This means that many occurrence of sports violence may be signifying that something is wrong and immediate actions need to be taken. Contrary to sports violence, sports sometimes have very good impacts to citizens of a nation especially when national team wins an important match. Many people are very happy after a national team wins and this is known to have a positive impact in boosting the morale of citizen. Consequently, this has an impact on peoples approach to work and lifts up their mood hence making them productive in their work. This just shows how sports psychologically influence people lives (International Society of Sports Psychology, 2006). Research has a lso found that talking sport acts as one of the ways of breaking down barriers existing between employees and their customers. The influence of sports is so big to an extent that it can break or make a relationship between a manager and his team. A study conducted in 2006 in UK revealed that 71% of men and 68% of women said that both the employers and employees learn valuable lessons from sports. People get to learn the importance of working as a team, importance of being dedicated to ones team, importance of collective responsibility, what makes a good team player and how to develop ones talents and maximize performance. As a result, we can say that sports success or failure in a nation has influences both social and economic factors of that nation. This is because sport is woven into people day to day life and hence plays a very crucial role in creating bonds between people and ultimately impact productivity of a nation (Social Issue Research Centre, 2006). The influence of sports on psychology of people can also be seen by the way people bask in reflected glory. This is rooted to one element of social identity theory which is psychological distinctiveness. According to this theory, individuals desire their identity to be both distinct from and positively compared with people of other groups. This theory is concerned with identifying when and why an individual identify with a particular group and behave as a part of that group. According to this theory an individual social behavior can exist on a spectrum from purely intergroup to purely interpersonal. By identifying oneself with successful people a person self esteem get boosted. This is the reason why people like identifying themselves with successful teams and sports personality. It is for this reason that you will find people pulling out their old tee shirts and old sweatshirts after a big win, and proudly display their team logos. Also after a team wins a championship the sale of t heir products also goes up until another team wins the following year. This is what is called basking in reflected glory which is labeled by social psychologists as BIRGing. A study conducted I 1976 by supported this phenomena by showing how university students wear their university affiliated clothing the Monday morning after winning a football match during weekend. In doing so the student sought to have success of their team linked to them by wearing school identifying attire. The students are also like using the pronoun we after a victorious athletic weekend than when their team lost. By basking in reflected glory an individual self esteem gets enhanced by identifying with another persons success. They try to receive this glory by doing nothing tangible to help a person or a team get this success. Individuals are more likely to bask in reflected glory when their public image is threatened so as to counter any threats to their self esteem. Also the extent to which a person is comm itted to a team dictates the degree in which he can distance himself from the team lose. According to social identity theory those individuals who are strongly allied to a team are not likely to distance themselves, and to ensure that their self esteem is not threatened they will try to attribute the failure to other things and not the team itself. For those who are not closely allied to the team, the loss makes them to engage in phenomena known as CORFing. This refers to cutting off reflected glory which is characterized by distancing oneself from a losing team as much as possible. This can be done by either using different language to describe the game after defeat. For example the fans begin using the words they lost instead of we lost. Fans can also CORF by blasting, which is a form of indirect self enhancement used when one feels that his or her self esteem is threatened. This clearly shows how sports influence an individual psychology. Many of the international sports, which are being played all over the world, originated or were first played in their modern form in Britain. Team games such as soccer, rugby, and cricket, and sports such as rowing, athletics and boxing, were formalized, codified and modernized in the elite schooling institutions of Britain (its public schools) and the ancient universities. (Tomlinson). These sports diffused into the social gamut of UK as well as the minds of the British people both in the urban as well as rural communities, with the factor of Britishness exhibited by these sports. In those times, sports played in Britain influenced the British socio- psychological ideologies like fair play, an ideal of British manhood. Likewise, sports for women were developed to fit with the ideals of Victorian femininity. Different sports have different combination of representation which influences the social psychological beliefs of single British identity or separate national identities. In football (American soccer), the four nations of the UK are separately represented. In cricket, England and Wales play as one team. In rugby union, the countries are split into England, Scotland, Wales and Ireland, with Northern Ireland and Eire providing a joint team (Polley 1998). This being the case, the social psychological beliefs of British identity gets changed or modified according to the occasions and circumstances. This means that an individual will identify with a particular team based on the situation at hand i.e. people from one nation will support the group identity of being British in some occasions, but their cognitive dissonance reverts back to them, and thus alleviating their dissonance by changing their stance to support their own national identity. For example, English sports followers could s upport a Scottish athlete who represent Great Britain in the Olympics, but could revert to their anti-Scottish stance, when the national football teams of England and Scotland meet in a friendly or in a World Cup. The reason for this is that individuals have a tendency to identify to the team the truly belong to when faced with a situation like that one. This is because one will have grown up being attached to a particular team and thus there is no way he/she will support another team when the national team is playing. Another perspective about changing their support or their affiliations in sport can be witnessed when one British team fails at a major event, while another British team succeeds, providing the people someone to back. The London-based media is also experienced in this kind of support. When an England team fails to qualify for a major tournament, the media quickly appropriates other British or Irish teams as ours' (Smith and Porter 2004). Cognitive dissonance is displa yed at times when there are differences between an individuals actions and his or her beliefs. This contradictory display occurs often among sports fans in England, as they may believe to have a British national identity, yet their actions prove otherwise. These actions, which oppose their beliefs, are a form of relieving the cognitive dissonance that they have. Football as a sport has been known to unite people across UK rather than divide. Most of the football fans have a strong commonality. The role played by football either socially or culturally is dependent on historical factors. These historical factors include whether the national team or a major side has won an important tournament at a particular time in the past or whether the sport was played traditionally by lower or upper class. The rivalry between teams also plays a major role in defining the sports characteristics. This influences how individuals at different with each other and how they relate a sport in their country and the support they give to teams at the international, national, regional and local level. This means that people in a given country with strong regional and local identities relate differently with those people in countries where regional identity is not important. A good example of this is demonstrated in countries like Sweden where allegiance to local team s is stronger than that associated with the national side. As in any society, British women, till the late 20th , were prevented from actively participating in many societal activities, thereby psychologically subdued.This social belief was further reinforced through sports with early womens traditions, as they were effectively suppressed by male establishments, such as football and both rugby codes. (Smith and Porter 2004). Although, women tried to have pre-eminent positions in society and even fulfill roles of leadership, with Britain being ruled by numerous successful Queens, it was not the case in all spheres of the society. Women were suppressed and deprived of the process of leadership in many facets of social life, sports being one of those facets. Likewise, the social psychological aspect of class factor was also influenced by sports with certain team games, particularly Rugby and cricket which were viewed as games of the upper class.This meant that one grew up believing that certain types of sports belonged to a certain group of peo ple. With this belief people of certain region did not psychologically give attention to some sports that they did to those sports where they felt to be part of the team like in football. With the initiation of the Industrial Revolution, many people started getting employment and became part of the revenue earning group. Even then, their incomes were not optimal and thus there lopsided class factor. This class factor was further imbued in the peoples mind as well as part of their social setup through sports. With certain sports played only by a certain class of people, sports indirectly promoted class differences. England rugby team remains remarkably homogenous: white, educated, middle-class, while Cricket has a rather upper class flavor as in the habits of male upper class Englishness, cricket embodies gentlemanly qualities (Malcolm, 2001). This shows how sports can be effectively be used to divide citizens of a nation by promoting class difference and notion that some types of sp orts are suited to a given group of people. Fortunately this notion is slowly fading away with and people are beginning to accept sports like rugby which initially belonged to a chosen few. Beliefs about having distinct and separate national symbols or identities particularly separate National Anthems have been in existent for some time among the countries of the United Kingdom. For example there have been many debates of whether English should have their own national anthem for many years. English have retained British national anthem for sporting events while Scots and Welsh have claimed their own national anthem. Problems however arise when England plays against either Scotland or Wales, during this time the opponents national anthem has to be played twice. Unfortunately, those debating about this issue in the past only considered the political ramifications of England having their own national anthem thereby neglecting the psychological implication of playing God Save the Queen. Researchers have found out that there are a number of factors that affects the psychology of those involved in sports during any competition. Some of the psychological factors include confid ence, belief, being prepared, sense of identity and ability to perform under pressure. One of the major factors that affect the performance of an individual in sports is a sense of identity. This is because its through having a sense of identity that our values are impacted on us, consequently affecting the individual motivational levels. In addition to that it also impact on an individual sense of purpose and a will to go an extra mile for ones nation. Singing national anthems by the respective teams at sporting events are always viewed as a psychological strategy by the coaches and other people to promote a sense of identity within the team, and also to motivate and fire up them. It also falls under the psychological process of self-esteem in that an individuals self esteem is raised when he or she knows that he/ she belongs somewhere. With self-esteem being a key process that works as a catalyst for many human actions, the national anthems can also work on the self-esteem of any countrys citizens (Kimiecik Harris, 2005). Behavioral psychologists believe that self e steem acts as a positive reinforcement to an individual thereby motivating a person to perform well in his or her actions. The national anthems are known to psychologically fire up sports teams and this will psychologically impact the people who are watching the event in the stadium as well as in their Televisions. This psychological association to their national anthems in turn defines their social beliefs and will lead to various impacts. For that to happen, the view among the English people is that they should have an appropriate national anthem, different from God Save the Queen. The Scots and the Welsh dont get fired up by God Save the Queen so why should the English? With this social belief, sections of the population are even coming up with options for a separate and distinct National Anthem for the English. This reason for all this fuss about national anthem is that both players and fans want to have a sense of belonging before any match which greatly influences their mind i nto having a conviction that the victory is theirs. Studies have found out that the perception of ones mind regarding something influences greatly the outcomes of an event. For example there is no way a team will win a match if they do not have a conviction that the victory is theirs. This conviction is achieved by raising the self esteem of the players and their supporters which in turn motivate them in claiming the victory. To do this coaches have had to apply some psychological techniques like anxiety management in sporting activities so as to improve the performance of the players (Pozzi, 2004). Influx of Asian migrants and people from other regions of the world led to the ethnic diversification of the UKs population. However this diversification has also resulted in the development of a variety of national identities, with different social psychological beliefs. Even after living in Britain for many years and interacting with the British society, British people of Asian origin still exhibit psychological allegiance and support to their parent country. This is clearly demonstrated during sports events when teams from their parent countries are involved. This means that there is an element of conformity, but point is that when Asians first came to the U.K they had they had two options: one being they could integrate themselves into society which may have proven to be difficult or they could stay segregate themselves and chose not to identify with the Britain. Although, it is not illegal or criminal to do so and it is their personal choices, the social beliefs of the British p eople is that it is morally wrong and unpatriotic to ignore and avoid the British identity. For example, when Indian or Pakistani or even Bangladeshi cricket team tours England and plays the English cricket team, the people belonging to those countries are seen psychologically associating with those countries and maximally supporting them, ignoring England.In 1990, the Conservative politician Norman Tebbit famously posited the test match test. Which side do the Asians cheer for? Its an interesting test. Are you still harking back to where you came from or where you are? (Korinman and Laughland 2007). This rather harsh remark clearly brought out the focus on how sports reinforce the social psychological belief that British people of Asian origin are still attached to their homeland and thus avoid British identity. This was further reinforced by the comments of the former England cricket captain, Nasser Hussain. He said: It was disappointing to see a sea of green shirts with the names of Pakistani players instead of ours. It reminded me of when we played India at Edgbaston [in Birmingham] in the World Cup in 1999. It was like an away game because so many people supported their side. (qtd. in Majumdar and Mangan 2004). However, these beliefs can also be challenged when one looks from another perspective. That is, the above comment was actually made by a British man of Indian origin, which clearly shows that some British Asians have indeed integrated into the British society, even rising to the status of national captain. Thus, the social psychological belief that Asians have not psychologically integrated into the British society could be challenged, as many British of Asian origins have taken the British identity and support their home team. Sports have also been found to have a lot of influence in the well being of citizens. Current research suggests that sports enhance emotional or psychological well being of an individual and thus it is being used as an additional therapy in treating citizens with psychological disorders in UK. It has been found out that there is a positive relationship between sports and emotional well being of an individual. Sports participation in general alleviates some of the psychological problems people are facing in the modern world. In adults sports have been found to improve their moods hence alleviating many types of depression they have. This has also been found to be the case in children and adolescents who participate in sports because they tend to have reduced behavioral and emotional problems (Martin, 2007). The reason for this is that sports provide an environment where individuals can socialize freely thereby forgetting some of the problems they face in their day to day activities. S tudies also suggest that organized sports influence development of crucial behaviors like stress management, cooperation, positive attitude towards achievement, unselfishness, appropriate risk taking, and the ability to tolerate life frustrations and delayed gratification. It is through playing with others that children get to learn how to build cooperative relationships and the ability to meet their needs in order to belong. In addition to that they are able to learn important cooperation skills as they perform specific team role and work together when playing (NASPSPA, 2007). It has also been found out that youths who participate in sports have less behavioral problems and this has been supported by empirical studies. An example of this study is the one conducted in 1994 in UK and it found out that many youths who participated in sports behaved well in classrooms, earned better graded, dropped out of school less frequently, had fewer behavior problems at home and attended school on regular basis. On the contrary those youths who did not participate in sports were likely to engage in violent behaviors like fights in schools, drug abuse, they were also more likely to become teen parents and consequently the school dropout rates for nonparticipants was high. This shows sports have a very big influence in molding a bright future for citizens in a particular nation since it trains them to be responsible, creative and cooperative. In conclusion we have been able to learn how sports influence the psychology of people in a given nation. We have seen how sports help in improving and individual self esteem through identifying oneself with a successful team. Through this individuals are able to live vicariously through someone else, making them to bask in glory when that person or a team wins. This effect is also transferred in work places where good performance of a team influences the performance of the workers which means that sporting success and failure has a lot of impact on the UK workplace. We have also seen that sports play a very important role in developing a nation identity as well as helping children to grow up to be responsible citizens in future.

External/Internal Factors Paper Essay

The Frito-Lay is a worldwide recognized organization that began from the union of two companies in 1961. Within this organization, management has had to deal with internal and external factors that affect the four fundamental functions of management: planning, organizing, leading and controlling. Globalization, technology, innovation, diversity and ethics have also had their impact on the four functions of management in the Frito-Lay organization. Managers for the Frito-Lay organization have found ways to use delegation to manage the different factors and functions and perform in an effective and efficient way. The planning function of an organization is important because it involves determining the goals for the success of the company. An internal factor that may affect the planning function of management at the Frito Lay organization is attention to competitors. When Frito-Lay plans to incorporate new ideas and demands, they look to the competitors for insight of how to approach th ese new ideas in a positive and well-thought out process. According to Leyla Norman, â€Å"a hurried entrance into a new market can cost the company money in the long run and not make full use of managers’ planning abilities† (Norman, 2004). This means that if the Frito-Lay organization does not take the planning process into full advantage when rushing to compete with other companies, they could end up losing instead of gaining profits and customer preference. An external factor that could affect the planning function of management is the economy. While determining the goals of the organization, the economy plays large role. When the economy is not at a high point, planning within the Frito-Lay company may be â€Å"stopped, adjusted or taken in a new direction† (Norman, 2004). As the economy recovers planning may be resumed as needed. The organizing function of management involves â€Å"assembling and coordinating the human, financial, physical, informational and other resources needed to achieve goals† (Bateman & Snell, 2011). An internal factor that could affect the Frito-Lay company is a financial necessity. If funds are not  available to pursue and achieve the plans of the organization, then it could affect the realization of the goals for the company. An external factor that could affect the organizing function within the Frito-Lay company may be any new technological advance. If the Frito-Lay company is not up-to-date with their technological capabilities, this could affect the implementation of the goals mapped out in the planning function. The leading function is described by Bateman and Snell as â€Å"stimulating people to be high performers† (Bateman & Snell, 2011). A factor that could internally affect Frito-Lay management in the leading function could be lack of employee performance. If employees do not have the motivation to achieve the goals of the organization, the whole company could suffer. An external factor that could potentially affect the organization and management of Frito-Lay is ethical issues. When there are ethical issues outside of an organization, it could affect the company in a negative way. This could be a major reason that Frito-Lay creates opportunities and depends on the â€Å"minority and women-owned entrepreneurs (M/WBEs)† (Frito-Lay, 2014). In the controlling function of management, performance is closely monitored and changes are implemented as necessary. When employees deviate from the established performance standards, an internal factor that could affect the management function is a conflict of interest. When there are conflicts of interests, such as family relationships, it could internally affect the performance monitoring. An external factor that could affect the controlling factor in the Frito-Lay company could be labor laws. Although Frito-Lay has standards of performance and expectations, they must still comply with labor laws as they are established for the safety and security of employees. There are many internal and external factors that impact the leading function of management. One internal factor that impacts it is employee morale. â€Å"Morale is defined as the end result of many factors present in the workplace environment.† (Javitch, 2005). Morale can make or break any business. If your employees have poor morale, it will affect customer service and customer satisfaction which is the key component to businesses. Competition is an external factor that can impact the leading function of management. If there is an outside company that is doing better than yours, it can discourage employees and supervisors as well. This can lead to poor attitudes and morale in the workplace which then turns into  internal issues for that company. An internal factor that impacts the controlling function of management is technology. Having up to date technology can help improve things ranging from order accuracy to financial management which are both essential things for Frito-Lay as they are a very large corporation with consumers around the world. The economy is an external factor that impacts the controlling function of management. The economy affects their profitability and competition as well. The economy’s condition could potentially impact their sales and profitability. â€Å"Globalization is an elimination of barriers to trade, communication, and cultural exchange. The Theory behind globalization is that the worldwide openness will promote the inherent wealth of all nations.† (Jones, 2014). Globalization impacts all four functions of management. Globalization opens the doors for more business opportunities around the world and increases management globally. It allows production to increase and allows employees to transfer to other positions within the company to other locations around the world. Globalization also increases competition due to the increase in an increase in customer base. Larger customer bases increase the profitability of businesses. Not having globalization previously would decrease the values of products due to their limit of customers. It increases a company’s ability to compete worldwide instead of limiting it to its country of origin which also increases profitability. The four functions of management that are impacted in the technological sense would be planning, leading and controlling Utilizing the function of management process within the Frito-Lay’s organization has made it one of the most popular and long standing companies in the snack food industry. How they plan, organize, lead and control is important to the continued success of the organization. Because of the large scale volumes they have to produce and distribute efficiently and continuously to all their customers they have to utilize the planning process in order to stay in the competitive market they are in. They also have to look for new and better ways to process their product. Frito-Lay is in a competitive industry and they always need to know what technology is available to them that when used it saves cost and increases productivity. When implementing new technology you have to ensure that those leading and controlling the  employees have knowledge of the new technology. Frito-Lay also has to ensure that those operating or involved with the new equipment are trained well and capable of continuing to do the job they were previously doing, but better. When they implemented new packing equipment in their Kern County facility, they ensured that everyone was trained. Because the equipment was to eliminate jobs the managers communicated with the employees and assured them they would avoid lay-offs. (Mohsen & Grijalva, 2001). With the management functions used and a good management team in place they were able to implement the new equipment and improve productivity by 30% on the line. (Mohsen & Grijalva, 2001). Innovation is defined by Merriam-Webster as, â€Å"The act or process of introducing new ideas, devices and methods.† (Innovative, 2014) With innovation comes change. Since innovation has an impact on the leading and controlling portion of the functions of management, management has to have an open line of communication in order to hear new ideas that their employees may have. The more involved Frito-Lay allows their employees to be, the more opportunity they have to receive and enact their innovative ideas. It is important that an organization utilizes the knowledge and experience of their resources by encouraging them to change methods that may work better than what has been done in the past. Frito-Lay is a diverse organization with their workforce as well as the products they offer their customers. Diversity also impacts the leading and controlling functions of management. Communication and networking are important aspects of a diverse organization also, because they allow people to interact with others that they may not normally interact with. Diversity has allowed Frito-Lay to be successful in the global pursuit of introducing their products as well. When transitioning into another country they utilize someone that is familiar with the market and culture to ensure a smoother transition into that particular market. As far as the diversity of their products they are currently conducting a contest to find new flavors for their chips in an effort to diversify their product even further. With all the misconduct that occurs in the business world, ethics is an important factor that can impact all the functions of management. In all aspects an organization has to avoid unethical behavior within the business they conduct, how the deal and address their employees and customers. Because of the products that are available through Frito-Lay management has to concern  themselves with the employees behaving in an ethical manner as well. To ensure that the employees know and understand the ethical implications that can occur, they are required to attend an ethics course and sign a certification that they have done so on a yearly basis. Frito-Lay has to take all precautions in avoiding unethical behavior throughout their organization. The top managers over at Frito Lay © over see many parts of their overall organization. They continuously have to adapt to different factors that may arise, excel in efficiency, excel in effectiveness, and monitor daily operations. It would be almost impossible for one person to do all of these functions, while planning strategies for existing goals and new ones. In order for a manager to accomplish all of these objectives they must delegate their work to their subordinates. Using delegation has many advantages that help the mana ger and their subordinates. For top managers, they are able to take on more of the strategic planning of the company than the operational managing. The sixteen executive managers of Frito Lay © that oversee different divisions of the company cannot possibly specialize in each part of the department (Frito Lay 2014) They must delegate the work out to middle managers and line managers in order to complete operational tasks and planning. These levels of management have a more intimate knowledge of their division or department (Bateman 2011). A manager in marketing may have a clearer understanding of globalization and how to reach an international market. Managers in human resources or compliance will have a more precise view of ethical dilemmas could arise. Although upper management might be delegating out their work, they still have a final say on what choice to make. This makes the final responsibility land on the upper management. Managers must be adaptive to all the different factors that come up in business. The world market is a continuously changing and growing environment. In order for a business to survive in this environment the managers that are employed must recognize the issues that could arise and know how to adapt to them. External issues could range from global economic changes to environmental changes that limit resources. Some internal issues that should be considered could involve the growth of the company. Recognizing the company has out grown its current structure will allow managers to implement a new structure that will fit the growing company  better. Management will always need to know how to adapt to these changes as well consider them in their overall planning, organizing, leading, and controlling. Changing environments can shift how a manager views their own organization and how it is standing up against its competition. Sometimes, though, management needs to use their most crucial resource as efficiently as possible. This resource would be time, and a manager needs to use this resource as wisely as possible. In order to free up managers they have to delegate their work amongst their subordinates. Delegating their work frees them up to make all of the important planning that will guide the organization to their next achievement.

Marketing and Woolworth

What you have to do For this assignment, you are required to: Research into an organisation that you are familiar with Collect relevant information for use in completing the tasks of this assignment To perform the tasks satisfactorily, you need to conduct extensive secondary research using search engines, the useful websites in the Appendix of OTEN learning resources and any other relevant sources of information. This assignment continues from Assignment 1. You may need to refer to Assignment 1 to complete the following four tasks.Suggested response length: 8-10 pages Tasks Task 1 (25 marks) Describe the implementation of a recent marketing program or a marketing plan of the organisation. You are required to describe broad and specific action programs (what, when, who and how) with reference to the marketing mix elements. Woolworth is a retail primary activity in supermarket and has a portfolio business which is similar to wesfarmers, like BIGW, petrol and liquor stores bonds, it is a big huge range of consumer favourite brands.It is a big competition industry and need a cost leadership implementation plan for the company to success and achieve their mission and goals. in Sydney . Woolworth company has the board ,of directors act in behalf of share holders in supervising. And managing is to planning and managing a good plan for marketing to be always the company to be a fresh food people. the implementation plan for Woolworth is to focus on some areas in company like water , sourcing, packaging, waste and green stores plus challenges and opportunities to way forward including our target . he measurement of our environmental by rhe mission from farm to market , from market to distribution centre, from distribution to store from store to home . the sustainability strategy for Woolworth to give the importance issue to the business feedback reciving from stakeholders . woolworth commitments, policies and performance details on our corporate responsibility in Woolwo rth website. This strategy will help to make environment issues with the work that Woolworth mangemnt are already doing around the economic and social impact for the company . Working group to develop Woolworth strategy to energy and green house . sustainable transport targets ,waste, packaging and water. The groups come from all different places of the business to establish the implication and practical consideration behid the commitments and targets * http://www. woolworthslimited. com. au/icms_docs/130514_Doing_the_Right_Thing. pd Rom Marketplace, Shareholders, government suppliers, customers Workplace Employee Environment CO, energy, water, waste, resources, biodiversity To create a trade mark (brand, logo, etc. , and have it registered (protection of Intellectual property rights www. ipaustralia. gov. au) > product/brand manager > Consultation with company lawyers, external consultants and major stakeholders (if need be) > Registration on/before end of September. 2. The product should be available for despatch to retailers by the end of December * Product : Woolworth has a modern organization focus on marketing efforts on their customers to give the consumer a health and fresh brand to use on their good brand , Woolworth management has a new product call whatMacro Wholefoods it is a market brand organic for almonds and semolina and walnuts ec†¦ macro organic the new range of products has a gluten free and that is very safety and healthy for any family in health issues . who Woolworth manager proud to bring macro wholefoods in market. Woolworth is a big local business employer of more than 192,000 people and committed their own suppliers , producers and manufactures. there is board of directors in Woolworth this board role is to represent and serve interests of shareholders by overseeing and assess value and quality of the company .Management board to take responsibility and right decisions across the company brand . what to buy what to brand is good for marketing in Woolworth companies . how Woolworth limited managers are best Australian organised and trusted for the good brand and fresh brand by with constantly checking if suite to consumer what is need to be in market how the quality should be and any effects for this kind brand what the effect should be a date on packaging when should be eating and when is ending date . packaging to be safety and good looking plus easy to use . very product should registered a trade mark for any new brand in market paid the fees for new brand and application to go through to completed . the consultation for the brand company will check if this new macro product will suit Woolworth production system . it is an enough f program for this macro product against any competition funding available to develop new macro product . ( peter mix page 259 ) when the product application start in 4/2/2009 and should be end it three month later around 4/5/2009 has to be ready for pricing and prepare to be in market .Determine and finalise the price list for retailers > marketing manager > based on info from sales people + industry info from MKIS, relevant macro-environmental Factors > price list ready for retailers on/before October 2. Determine pricing strategies > marketing manager > feedback from salespeople + Nature of product, marketing objectives, etc. > by the end of August Pricing : pricing is very important elements in marketing mix or any new product in market price should be clear to customer and also match the quality of the product . arketing manager for Woolworth will determine the price of the product by the cost and company position in market and what level of competition in market for this product . there is many competitors in pricing by auction markets there is many sellers to buy the product through the websites from different company . there is a costs , positioning and competition in each market that is why manager in Woolworth should depending in how and where mar ket the product price and what value . And understanding the customers and consumers better, to improving product according to their needs. t html http://www. woolworths. com. au/wps/wcm/connect/Website/Woolworths/Our+Brands/Macro Determine distribution strategies (selective, intensive, etc. ) > marketing manager + marketing/sales team > based on market coverage, competition, cost of distribution, etc. > on/before 30 September 2. Determine channel management strategies > marketing director > in consultation with marketing/sales people, relevant stakeholders, etc. gt; on/before 30 September http://www. woolworths. com. au/wps/wcm/connect/website/woolworths/abou What will be carried out? Woolworth called fresh food people has a good low prices for food and grocery all family need it in store , includes vegetable , meats , groceries items and packaged, liquor in different brand , petrol, general merchandise plus home improvement and hotels http://www. woolworthslimited. com. au/page/Wh o_We_Are/Our_Brands/ Who is responsible?Woolworth company has the board ,of directors act in behalf of share holders in supervising. Company supervising and managing is to planning plus managing a good plan for marketing * . there is board of directors in Woolworth this board role is to represent and serve interests of shareholders by overseeing and assess value and quality of the company . * Management board to take responsibility and right decisions across the company brand . what to buy what to brand is good for marketing in Woolworth companys .How it is done: Woolworth is a big local business employer of more than 192,000 people and committed their own business of many thousands local farmers, producers and manufactures. When it should complete: Promotion: 1. Salespeople to call on all retailers and secure orders for production > sales manager/sales people > develop a customer call plan that covers all sales territories + info from MKIS, etc. > before November 2. Develop a adver tising media schedule > advertising/marketing manager > based on ad budget, types of media options, etc. gt; by the end of November People: Physical process: Physical evidence: 4Ps or 7P depending on the nature of the products or services Task 2 (25 marks) Identify and describe two sales forecasting techniques that could be used by the organisation or in the industry. You can use two of the following sales forecasting techniques: Market build-up method Survey of buyers' intentions Composite of sales force opinions Expert opinion Delphi method Regression analysis or any appropriate techniques. Critically evaluate the two sales forecasting techniques.Task 3 (20 marks) Identify and describe four financial ratios used for measuring and monitoring the performance of the marketing program or the marketing plan of the organisation. Relate your discussion to any relevant marketing mix elements. Task 4 (30 marks) Describe five evaluation and monitoring control methods for the marketing progr am or the marketing plan of the organisation. You need to demonstrate your skills and knowledge of marketing metrics, financial metrics and benchmarking industry best practices based on reliable sources of secondary information.

The Process Of Emotional Management - 1268 Words

As with friendship, it is difficult to describe and analyze emotions without the discussion of Aristotle. He again pioneered the way of our understanding of emotions throughout his dedication to rhetoric as judgment, his concern for the subject provided an opportunity to develop sustained thoughts about emotions (Leighton, p. 144). The process of emotional management will consider heavily the need for emotional intelligence and a deeper understanding of a leader’s emotions, and the emotions of his or her surrounding leaders and followers. The following quote, which was translated from Aristotle’s writings, infers that all of our emotions move people, and specifically leaders, towards a particular judgment, including the severity of the judgment or the direction of the overall judgment of leaders. â€Å"For it does not seem the same according as men love or hate, are wrathful or mild, but things appear altogether different, or different in degree; for when a man loves on whom he is passing judgment, he either thinks the accused has committed no wrong at all or that his offense is trifling; but if he hates him, the reverse is the case. And if a man desires anything, and has good hope of getting it, if what is to come is pleasant, it seems to him that it is sure to come to pass and will be good; but if a man is unemotional or in a bad humor, it is quite the reverse† (Leighton, p. 144). 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